Case Study – Total Tops

Total Tops are an Essex based company specialising in the supply and installation of both affordable and premium / bespoke handmade kitchens and bathroom worktops…

The challenge & objectives

Total Tops began their journey with ElevateSEO in April 2018, when they decided to come onboard our Elevate SEO programme. Initially they were looking to “test the waters” for 3 months and target four main locations – London, Essex, Colchester & Chelmsford. The objective was to increase the rankings for keywords that were already positioned on pages 2 & 3 (the low hanging fruit) and the ones that had no visibility at all within the top 20 pages on Google.


Within the initial website audit we discovered quick wins for making the website more SEO friendly and increase their click-through-rate; from re-writing titles & descriptions to implementing an SSL certificate and speeding up the website. In order to see some traction for location-based keywords, we advised the client to create separate landing pages and ensure the content was SEO-friendly. While the on-page & content team were dealing with the aspects, we proceeded with link building, with a focus on the newly created landing pages.


Within the first 10 months, their organic traffic went from under 15% to almost 50%, with a wide range of relevant keywords climbing up page 1 of Google. Based on this, the client is looking to increase their budget as they have recently introduced more services.

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Client Testimonial

We have been working with Minerva Digital since the summer of 2018 after having a very poor experience with our previous developer. We gave Agata quite a challenge to turn around a poorly built site with no history or status. After many months of correcting our site and building new pages we are now starting to see the benefits. Agata and the SEO team have been great to work with and always there to help and answer questions. I would highly recommend them to anyone.

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