Pay Per Click Advertising or PPC

Pay Per Click Advertising or PPC


Sometimes businesses are looking for additional boosts with set budgets and ‘Pay Per Click’ or PPC is an extremely effective vehicle for this. A carefully targeted, researched and implemented PPC campaign can deliver instantaneous result and conversions. Minerva conducts thorough keyword analysis on a local, national and worldwide scale to create highly targeted, engagement-driving pay-per- click campaigns for your business services. These are underpinned by customised PPC bid strategies to minimise costs and maximise ROI. Thanks to clear goal-setting and conversion tracking via online-form completion, phone call or e-commerce transaction, you can measure performance down to the penny.

Google Adwords is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, E-commerce website, opt-in form or other online property. 

We will research the most relevant words to target for your PPC campaign, and manage the process for you,  in order to maximise your ROI.


Contact Us

At Minerva we work on a consultancy basis, recommending the right products and services for your business.

If you are interested in talking to one of our sales consultants please contact us on

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Minerva Digital

Unit 21c
Paxcroft Farm
BA14 6JB

Tel: 01225 308111